Rapala Original Floater Fishing Lure

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The iconic lure that started it all remains the go-to choice for anglers worldwide. Its versatile performance allows it to excel in a variety of presentation techniques, from twitching on the surface as a topwater bait to retrieving it as a shallow runner, or even weighting it with a split shot to fish at medium depths or bottom-walking it off a three-way swivel or bottom bouncer. Regardless of the approach, the wounded minnow action of this lure continues to captivate and entice gamefish across the globe.

Crafted with premium black nickel VMC® hooks, this lure is meticulously hand-tuned and tank-tested to ensure its world-renowned action straight from the box, delivering a true-to-life presentation that fish find irresistible. The lure's balsa wood construction and natural minnow profile further enhance its lifelike appeal, while the availability of classic and bleeding patterns caters to the preferences of diverse fishing environments and target species.

Through rigorous quality control and attention to detail, this legendary lure remains the number one choice for anglers seeking a reliable and effective solution. Its proven performance, versatility, and uncompromising construction make it a staple in the tackle boxes of both novice and experienced anglers alike, ensuring that the lure that started it all continues to be the go-to option for success on the water.

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